Simplicity is Better, Especially in Demonstrations
One of the biggest problems I have seen presales professionals struggle with in demonstrations is how to make a demo...
April 6, 2025
demos
Demos Are Overrated. Stop Focusing on the Wrong Thing
In my years as a presales professional, I’ve discovered something counterintuitive: Demos are overrated. Yes, you read that correctly. And...
March 26, 2025
Preparing Demos That Actually Work
Have you ever spent hours crafting the perfect demonstration, only to have the customer suddenly change direction five minutes in?...
March 20, 2025