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Jack W Cochran

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May 2025

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The Renaissance Presales Professional – Why Diverse Interests Matter

The most interesting and effective presales professionals often have one thing in common: they aren’t one-dimensional. They bring experiences, perspectives,...

May 1, 2025

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  • The Renaissance Presales Professional – Why Diverse Interests Matter
  • Every Objection is Discovery
  • Simplicity is Better, Especially in Demonstrations
  • Demos Are Overrated. Stop Focusing on the Wrong Thing
  • Preparing Demos That Actually Work

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