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Jack W Cochran

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Objections

Objections

Every Objection is Discovery

Here’s a hot take: It is NOT your job to build product confidence when answering a question asked by a...

April 24, 2025

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  • The Renaissance Presales Professional – Why Diverse Interests Matter
  • Every Objection is Discovery
  • Simplicity is Better, Especially in Demonstrations
  • Demos Are Overrated. Stop Focusing on the Wrong Thing
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