Demos Are Overrated. Stop Focusing on the Wrong Thing
In my years as a presales professional, I’ve discovered something counterintuitive: Demos are overrated. Yes, you read that correctly. And...
March 26, 2025
In my years as a presales professional, I’ve discovered something counterintuitive: Demos are overrated. Yes, you read that correctly. And...
Have you ever spent hours crafting the perfect demonstration, only to have the customer suddenly change direction five minutes in?...
Let’s explore typical product demonstrations. Now there’s nothing fundamentally wrong with following these steps, but let’s think of these steps...
Have you ever finished a product demo wondering if you actually showed prospects what they wanted to see? This is...
I hosted Pam Dunn as the first guest on the Beyond Presales podcast in August 2024. We discussed the importance...